About

Cadence + Tone is a London-based graphic design studio run by Ben Davidson. Since 2002 Ben has offered creative services focusing on brand identity and communications, for global creative agencies through to boutique and local clients. Ben has also produced work for a range of cultural and public institutions and artists, including the Natural History Museum, English Heritage, the London Wildlife Trust and the studio of Anish Kapoor. As a freelance design director, Ben has worked on numerous major brand projects for corporate clients such as British Gas, Unilever and LEGO. This includes concept and development work for visual identity systems spanning every conceivable touch point, through to rollout and global brand guidelines. Please get in touch if you'd like to see more of this type of work.