Clean energy incubator
Halliburton Labs harnesses the scale and reach of energy giant Halliburton, to facilitate innovations in clean energy and give participants a springboard. The brand idea is dualistic: combining creative freedom and logistical frameworks – or innovation and execution. The brand mark emerges from a simple framework, through which unlimited graphic combinations can be created – a dynamic visual language that always returns to the underlying form of the monogram HL. This project won silver at the Transform Awards: best visual identity in the energy sector.