LEGO visual identity
A brand refresh for the world's most iconic toy maker. Expressing a world of limitless imagination – where you can play, learn and live well. The iconic red square remains at the heart of the design system, and alongside it emerges a suite of playful, modular graphics inspired by the timeless forms of the LEGO product. The graphic elements, typography and dynamic colour palette work in limitless combinations to create an ever-changing, ever-evolving identity that reflects the wonderful spirit of LEGO.