Martin Guitars
A brand with a remarkable heritage in music, Martin has made guitars for many of the greatest players the world has seen: their instruments are famous for their inimitable tone. Approaching their second centenary, they were looking for a visual identity befitting their history, as well as their deep love for music, craft and the creative life. We created a brand that is musical and expressive – steeped in culture and creativity. Retaining their distinction, but absolutely modern: a brand that is flexible enough to be both super-premium and accessible to all, with a rock’n’roll attitude. This project won silver at the Transform Awards: best visual identity in the manufacturing sector.